Hotel Owners Embrace ‘Resortainment’ to Boost Business

A venture of Falcon’s Beyond and Spain’s Meliá Hotels is merging resorts and entertainment, hoping to lengthen guest stays and spending

The Falcon’s Beyond Destination in Punta Cana, Dominican Republic, will include a resort hotel, a theme park and an entertainment complex featuring retail and dining.A major European hotel operator and an Orlando, Fla.-based entertainment company are starting two new brands that will add theme parks and other entertainment to resort properties, the latest effort to cash in on what the hospitality industry calls “resortainment.

Meliá Hotels International SA , a Spanish lodging chain with 380 hotels across nearly four-dozen countries, and its joint-venture partner, Falcon’s Beyond Global LLC, will build attractions such as interactive theaters, virtual-reality games and minigolf at existing Meliá properties.

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