D'Amelio family's new brand providing equity, business opportunity for TikTok sisters: 'Fame comes and goes'

unlocked new avenues for internet fame and even conducting business. TikTok unleashed a new wave of stars gaining brand deals and international fame with only a 60-second video.

"It started with Charli just getting involved on social media app called TikTok, and she started to get this huge following," D'Amelio told host Maria Bartiromo. "From there I decided, let's do something on our own, where we start a company that where we own the brands and we have total sway over what we do."D'Amelio shared the new brand is a method to ensure financial stability and opportunity for his daughters with internet fame being notoriously fleeting.

"The D'Amelio Show" launched September 2021 on the streaming platform and provided fans of the family a glimpse into their lives. Compared to 60-second videos, the full-length episodes unveil a new side to the TikTok stars.

Just what we need another Kardashian family

Pursue equity. But know it's immoral. It's the opposite of equality.

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