An acquisition premium is a difference between a buyer's price for a target firm over its assessed fair price. It represents how much the acquiring firm paid more over a company's fair value. An acquisition premium, called goodwill, is kept on the buyer's balance sheet as an intangible asset post-acquisition.An acquisition premium only arises when the target firm is bought for more than its fair market value. Otherwise, it could be sold for less than its market price.
If buyers think their purchase will help them achieve synergies, they will more likely pay a premium to ensure the deal persists.A buyer may believe that a purchase will give them a unique competitive advantage. For instance, it could provide them with access to unique IP, a highly skilled team and a monopoly over the market.When a company wants to buy another, it first estimates the target firm's value.
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