are making it worse. The companies do have an out, however, with good service. J.D.
Power’s managing director of travel, hospitality, and retail noted that “if rental cars want to offset the influence of these cost increases on customer satisfaction and their brand loyalty, they are going to have to work hard to deliver outsized value by ramping up service."— National came in second with a score of 859.that the average score for the industry overall is 829, down one point from 2021 and down 12 points from 2020.
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