history includes four-straight Stanley Cups from 1980 to 1983, five Cup Final appearances and eight retired numbers.
Five years ago, the idea of putting a patch on a professional sports uniform seemed crazy. Since then, the Nike logo has been added to MLB jerseys, foul territories have been spray-painted with Fortune 500 company logos and a wide variety of company logos have been stitched on NBA jerseys and placed on NHL helmets.
"We were really surprised by the performance. It was one of our best-performing marketing deals across all platforms," Jackpocket CFO Sean Siuda told FOX Business. A general view outside the arena prior to the New York Islanders home opener at their new $1.1 billion rink that opened Nov. 18, 2021, in Elmont, N.Y.were the first team that Jackpocket partnered with. That number has since grown to 11. But the app's senior executives still face challenges because the app is not authorized to be used in every state.
"It showed the value of associating with a sports brand. That, to me, is the most important thing," Ledecky said. "They wouldn’t be on the call, they wouldn’t be supporting us, we wouldn’t be supporting them unless this partnership actually worked. And it works for our fans and for our brand, and it works to burnish and increase the viability and visibility of their brand.
Too bad that sponsorship can't buy them any more goals on offense.