HelloFresh, the world’s largest recipe box company, will launch in Ireland tomorrow. The German-listed group, which is valued at around €3.7 billion, delivers pre-portioned, locally sourced ingredients to customers along with instructions on how to make a meal.
The firm will source ingredients from local suppliers and farmers, and will also operate an Irish distribution centre. The company works on a meal subscription-based model which allows customers to pause or cancel their subscription, and add ...
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