How Halal BBQ Pitmasters of North Texas grew from one brisket to a burgeoning business

, which they won each time, and once in a kosher sub-competition of the competitive Kansas City Barbeque Society.

Many of their competitors were curious about their rubs. And while members of the Whatsapp chats had suggested selling their rubs, it was their competitors that convinced Mawla the rubs would sell. They ordered 500 bottles of the Texas Tandoori Rub. Within two days, they sold out. Ahmad, Mawla and Jaffrey don’t make any money off of the rubs and instead donate the revenue to charity or invest it in research and development.

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