Balenciaga is suing North Six for "extensive damages" it says the ad caused. It claims that"members of the public, including the news media, have falsely and horrifically associated Balenciaga with the repulsive and deeply disturbing subject of the court decision." The lawsuit does not explicitly mention the bondage-clad teddy bears depicted in the photos.posts, with the brand saying the teddy bears"should not have been featured with children in this campaign.
A spokesperson representing Des Jardins said the set designer wasn't involved in the teddy-bear shoot. The spokesman also said Balenciaga was well aware of how the finished ads would look. "Everyone from Balenciaga was on the shoot and was present on every shot and worked on the edit of every image in post production," Des Jardins' spokesman said."This has all been blown out of context and we are hiring a legal team to support Nick on this which is why no one has commented yet.
."We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot."
Bona MissTsabu
SMH! They approved both campaigns which I assume answered a brief. They need to take accountability & stop the shenanigans. Who is advising them? 🥴
but what impudence and what hypocrites
Cristobal Balenciaga must rolling in his grave. 🙄
Im stupefied how this ridiculous thing about socalled bondage bears escalates. Im well aware that this comment could easily result in a life sentence or even a lynching.
Some people really need to consider rehab! 🤪
Overblown. The ads were very tame.
Lizard People.
Are you sure you don't want to wait 2 years to report this?
oh yea now its someone else's fault you had to approve it.
This story is beyond….how can SO many people thought this was artsy and cool?
Stop sexualizing children.
Only because of Tucker Carleson.
Nobody (no a single celebrity) talks or argued about this unbelievable, shameful, and embarrasing campaign with toddlers⬇️
Okay groomer….
When we say we didn't know, they say, 'ignorance is not an excuse'
Do you know how many approvals you need before u push forward with an Ad? They are deflecting the guilt and & need to take ownership instead
😏
What? How in the world would a company not know what their paid ad agency is putting out? There are approvals that must be signed off on every step of the way. Come on, CBS, it's an obvious question. Someone should really ask. dc
If they approved it, I don't see liability.
Don’t blame the production company; blame yourselves for approving the ads.
Is this a joke?
So nobody checked this shit before it was released?
aliasvaughn Don't cry for Balenciaga. Those ads did not go out, without Balenciaga's approval. They should suck it up. Fire the person who approved it and move on
They knew who they were hiring
Thannks a milloon
How can you sue someone when you approved it!!!
As if advertising campaigns don't go through a rigorous back and forth, with multiple levels of approvals, before they're even shot on camera, much less released for publication. This is Balenciaga desperately trying to save itself from ruin by deflection, and it should be sued
And you still lie!!!!
lmaooooo WHAT.
Done with Balenciaga.
Ok, pedos...you approved the deal
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