, and Lego, in recent years have sought to create movies, and other entertainment content related to their toy brands. MGA capitalized on the entertainment connection early on, creating Bratz animated cartoons and Bratz movies. Last month it announced it was taking its entertainment plans to the next level, with the launch of its own content studio, MGA Studios. As part of the launch, MGA acquired Pixel Zoo0 Animation, an Australia-based animation studio.
Consumers last year were buying toys in October or November because they thought the stores were going to run out,” he said. “Now, they are waiting as they used to do for two weeks before Christmas.”
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