He is one of the most sought-after authorities in the Nigerian gaming environment with deep knowledge of how to make the processes work. There is hardly any critical meeting in the gaming industry that he is not invited to share some knowledge.
You may be forgiven for thinking Michaels has been in the gaming industry for the better part of his life, whereas his first job was in 2016 when he served as online operations, product development and social media manager at BetBonanza. He stayed on that assignment for three years and one month: his longest employment so far.
Since then, he has been on a roll, working as a product manager at Cloudbet and country manager/COO at Paripesa. He even had a seven-month stint at Jarabet. The assertions on his Linkedin page are true because Michaels has proven that he is capable of “taking on projects and joining teams in effectively building interesting and successful business models and creating opportunities to contribute hands-on within projects, startups and ventures remain my next best interest.”
For instance, when he posits that “I have extensive knowledge and experience in working within the gambling industry, which includes running very large Digital/Online and Retail businesses.” The new designation, which he assumed in March 2022 as country manager of PariMatch Africa, has offered him the biggest opportunity yet to demonstrate “Proven expertise encompassing Digital, retail, project management, and benchmarking industry best practices.
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