was an increase in engagement with users and the brands they patronize. When companies value their most vulnerable audience, they in turn value them back.
Beyond serving their customers, companies have a responsibility to take positions on social and political issues to support their own employees. According to the , silence on identity topics has a high psychological price on individuals’ eliciting feelings of humiliation, anger, and resentment, which in turn inhibits creativity and productivity. An inclusive workplace is good for business.Transparency has become a highly valuable trait of many corporations.
At Historicons, our personal identities are the core of our business. Being a queer-minority and disabled woman–owned business is a source of pride for us. The representation we wished we saw as kids is reflected not just in our products, but in our operations, giving a voice and decision-making power to historically overlooked groups.
We’re not here to just listen, we’re here to make some good noise. Wow! It feels really good to get that out.