In recent years, generative artificial intelligence has emerged as a game-changing technology with immense potential across various industries.
Manish Dixit, practice head of disruptive tech at GlobalData, comments: “Generative AI can give businesses a strategic advantage by improving and supplementing the already well-adopted conversational chatbots and virtual assistants that are AI-enabled in the B2B and B2C space, particularly in the healthcare, travel & tourism, consumer, retail, banking, insurance, and telecoms.”
SOCi, which serves as a marketing platform for multi-location brands, has secured $120-million venture financing in March 2023. The capital will be used to develop a range of AI-based marketing products and expand into new markets. Recently, SOCi introduced the “Genius” product that incorporates OpenAI integration into the company’s review response management tool. This feature uses ChatGPT’s natural language model to provide intelligent responses to online reviews in real time.