Smart money is on the eventual extinction of the digital camera market, at least in the once thriving consumer sector. Digital camera sales were down a harrowing 87 per cent in the decade between 2010 and 2020 as people switched to the smartphone in their pockets. As the latter grew in sophistication and quality, the demand for traditional, interchangeable lens cameras will continue to shrink until only the pros have a need for them.
On top of this, there’s an AI-driven image stabilisation system, which can crop and frame a moving subject so that background movement is minimised, as well as a collection of cinematic filters, together with image banding and a custom 24fps rate to mimic traditional film.
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