However, in a statement, it added that it is “strategically managing inventory and evaluating its physical footprint to maximize value” as it pursues a sale.CEO James Marcum said: “Our business continues to be challenged by the post-COVID environment and uncertain economic conditions, leading us to take this step to identify a buyer who can continue to operate our business going forward.
“We are determined to stay focused on our future, because we believe we have an important role in ensuring that every bride, no matter her budget, can have her perfect dress."
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