"We don't have all the answers yet, but I would be lying if I said I'm very worried, given the strength of the brand," president Stéphane Lefebvre said in an interview Tuesday.
Recently, a fake duet imitating the voices of Drake and The Weeknd went viral on social media, causing a stir in the recording community. “We're trying try to see how we can use artificial intelligence to help us outside of the creative sphere,” he said. MGM Studios has produced a documentary about Cirque du Soleil's return to the stage. Other video projects are in the pipeline, Lefebvre said, but he declined to offer specifics.
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