“People enjoy spoiling their dogs because it makes them feel better, and they will treat their pets before they treat themselves,” Katja Schell, owner of U.K. luxury doggie boutique Eric & Dolly’s, told the publication. “One customer, a young girl, came in to spend her birthday money on something nice for her dog. People love the high-end accessories, coats, harnesses, and toys, but for many customers, just buying a small gift for their dog brings them a lot of pleasure.
And America seems to be following the trend of dropping a lot of money on man’s best friend. Pet spending amounted to $136.8 billion in the U.S. last year, up nearly 11 percent from 2021, according to data released in March by the American Pet Products Association . A total of $58.1 billion of that money was spent on foods and treats; it was the highest spending category, as well as the category with the biggest increase at 16.2 percent.
“As they become higher earners than before, they can spend on things that have less of a functional purpose,” Kristen Boesel, a senior lifestyles and leisure analyst at the company, told the outlet. “And as they’re having children later, they’re adopting pets and transferring some of their parenting urges onto them first. It has created an opportunity for niche products that makes pets’ lives more comfortable.
, explaining that luxury companies have eyed the sector as having great financial potential. “This has also become an important marketing channel for
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