Jennifer Dawn’s client had built her company to $750,000 in revenue but was losing enthusiasm for the business. “It had sucked the life out of her,” says Dawn, who runs Jennifer Dawn Coaching in New York City. “She started to hate the business and it was tanking.”
Revenue gradually slipped to $500,000. Dawn worked with her on marketing and other key areas of the business rebuild her sales—and also encouraged her to start exercising and otherwise taking care of herself. The client gradually built sales back to $1 million. Then the pandemic hit—and the schools the client served in the business were closed. “I’m going to lose my business,” she told Dawn.
Dawn encouraged her to launch a digital product, making the most of the time during the pandemic when business was slow, and she hit $1 million with it. Now the business is on track for $2 million in annual revenue.... [+]Clients like this are not uncommon for Dawn, who is focused on helping businesses get to the 7-figure revenue mark atand also runs the Happy Productive Podcast, focused on productivity for entrepreneurs.
Recently, she shared three strategies she uses to help clients get to $1 million in revenue and beyond.. Many small business owners struggle with time management and get caught up in putting out fires for clients or cleaning up after their team, Dawn says. A simple decision like scheduling your own calls can have big implications, by keeping you away from more important activities, like lead generation, she points out.