Molson Coors, brewer of Miller Lite and Coors Light beers, reported Tuesday its single best quarter of revenue since its 2005 merger, as drinkers continue to shift their allegiance away from the Anheuser Busch-made beer. In a release, Molson Coors\n \n said that combined US sales of its two flagship beers outsold Bud Light by 50% in the second quarter and were 30% higher than Modelo Especial, which overtook Bud Light sales in May and June.
” Changes in the beer industry Beer sales have been completely upended following Bud Light’s decision to send a customized can to a transgender influencer, which sparked transphobic backlash and alienated the company’s core customer base. But A-B’s lack of response to the hate also drew criticism from some members of the LGBTQ+ community and their allies. Since then, sales of Bud Light have been consistently falling by more than 20% every week since April.
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Fuente: FoxNews - 🏆 9. / 87 Leer más »