The man credited with inventing the veggie wiener in the mid-1980s has a new venture that is exciting investors.
Konscious Foods makes and sells plant-based seafoods. That includes sushi rolls, onigiri stuffed rice snacks and poke bowls, which are sold at retailers across the U.S. and Canada, such as Whole Foods Market. The company aims to have products for sale in more than 4,500 stores by the end of 2023. “This investment validates our excitement about the demand – and critical need – for seafood made from plants,” Potvin said in a statement.
“This financing round is also a testament to Yves Potvin’s vision and track record," he said. "Yves is a true pioneer in the food industry and we are so proud to partner with him and the other investors.” The Supreme Court of British Columbia issued an order in mid-January that put Vancouver's The Very Good Food Co. in receivership.