Waterford Whisky saw its sales drop last year after it “ballsed up” its initial effort to build a distribution network in the US, according to its founder Mark Reynier.
The latest accounts for Waterford Distillery Group, a company headquartered in Britain, show the company had sales of €3 million in 2022, down from €3.3 million the year before. The drop of around €300,000 came in spite of the previous year’s accounts stating that the company ...
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