, reveals Africa’s 100 top brands. The report compiled by Brand Africa, in collaboration with Geopoll, Kantar, and Brand Leadership, presents the most comprehensive ranking of the most admired brands across Africa.
The data collected in the survey reflects 32 African countries which represents 85% of the countries GDP and population. It is a comprehensive reflection of brand perception and affinity among the diverse African consumer base.Despite optimism with the progress of AfCFTA and other initiatives to drive African initiatives, African brands regressed by 20% from a 10 year high of 17% to 14% share of the top 100 most admired brands in Africa.
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