The campaign, which the beverage group acknowledged organizing, highlighted a little-known tactic the multibillion-dollar food and beverage industry is using to sway consumers faced with often-contradictory health messages about popular products.
While some dietitians noted in their social media posts that they were part of paid partnerships, their relationships with the food industry were in many cases not made explicit to viewers, the analysis found.to be clear about who is paying them for promotions. American Beverage said the dietitians who participated in its campaign adequately disclosed their relationships to the trade association by flagging the posts as paid partnerships or listing the #safetyofaspartame hashtag or thewebsite, which includes the American Beverage logo at the bottom of the page. Out of 35 videos, 11 specifically named the association or “AmeriBev” as the partner at the time the videos were first posted, according to the beverage group.
In comments on several of the posts, viewers expressed confusion about who sponsored the videos and whether the dietitians were being paid to defend aspartame.
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