In the ever-evolving landscape of electric vehicles , Tesla stands tall as a beacon of innovation and brand loyalty. A recent survey conducted by Bloomberg Intelligence sheds light on the current state of the EV market, revealing fascinating trends and consumer preferences.According to the survey, Tesla maintains an impressive 87% brand retention rate, leaving competitors in the dust. Lexus trails at 68%, while Toyota lags behind at 54%.
Bloomberg Intelligence predicts that US battery electric vehicle penetration will reach 25% by 2030. Despite challenges related to charging infrastructure and affordability, Existing BEV owners exhibit remarkable loyalty. 93% intend to stick with their current powertrain for their next purchase, highlighting the satisfaction and trust they place in electric vehicles. In contrast, only 34% of gas car owners consider switching to an electric alternative.