An elated Chief Executive Officer of the company, Mr. Ogbemudia John Emunjeze, said after the unveiling that the change in her corporate identity was to reflect the renewed focus, and recommitment the company was bringing to the market place, He said. “We opted for a cleaner and simpler design to stand out and to express the kind of clarity we want to go ahead with moving forward as a company.
“What we did was simple: We retained our traditional square box, but inversed the colour of the box and logo text; we replaced the black colour of the box with the yellow colour of the text, and replaced the yellow colour of the text with the black colour of the box, in a rather unique and clean intend.
“Because of the things the colour yellow personifies, which are; freshness, happiness, positivity, clarity, energy, optimism, enlightenment, intellect, honor, loyalty and joy, we wanted all of those attributes to be denoted in the more dominant part of our identity. This is to deliberately reflect who we truly are as an organization and the character we bring to bear on our business and our relationship with our foreign partners”.
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