Small Cosmetics Brands Make Over the Beauty Market by Targeting Millennials

April 26, 2019 12:32 p.m. ETDriven by millennial buyers—who buy more cosmetics and skin care than any other demographic—independent brands have seen huge growth over the past few years, grabbing market share from big, established names.

Millennials...I’m out!

just to be single and self obsessed

No one wants to look old, yet we all eventually do.

'I can't afford a house, might as well look fabulous. Avocado toast, anyone?'

Cause they want to look good on selfies.

I blame Kylie Jenner and the Kardashians.

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