Amazon’s advertising business grew 20% in the second quarter

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Amazon's online advertising business brought in $12.77 billion during the second quarter, marking a 20% year-over-year increase, but missing analyst estimates.

Amazon's online advertising business brought in $12.77 billion during the second quarter, marking a 20% year-over-year increase, but missing analyst estimates.

Amazon disclosed the latest quarterly financial results of its online advertising unit on Thursday when it reported its second-quarter earnings. The company's overall second-quarter sales were $147.98 billion, trailing analyst estimates of $148.56 billion.online advertising business brought in $12.77 billion during the second quarter, marking a 20% year-over-year increase, but missing analyst estimates.Analysts were expecting Amazon to report online advertising sales of $13 billion.

Indeed, Meta's online advertising sales continue to improve after a tough 2022 when Apple introduced an iOS privacy update in 2021 that weakened the company's ad-targeting system, along with smaller social media rivals like Snap and Pinterest.its advertising technology. Indeed, Meta said that second-quarter overall sales, the bulk of which is comprised of advertising, 22% year-over-year to $39.07 billion.

Alphabet also said at the time that its second-quarter YouTube advertising sales were $8.66 billion, trailing analyst expectations of $8.93 billion.

 

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