It’s one thing for a group of animators to successfully start a production company in the brutally cutthroat contemporary anime industry. It’s quite another thing to attempt to transform the industry at the same time. Despite the obstacles, there’s one group of young anime artists who are confident in their ability to produce great content and positively influence the anime industry.
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At Maho Film, Treat The Animators Well And The Content Will Write Itself Outside of producing top-level animated content, Murata’s goals are innovative and eye-opening. First, there’s the idea of putting the studios’ creators on the best possible path to succeed in generating high-quality content that fans love. Perhaps the most important step in this process though is, as Murata emphasizes, “providing good wages to all the staff”.
Another keystone of Murata’s plan takes a page for the tech sector, namely creating such a positive and wholesome work environment that employees want and enjoy coming to work every day. To accomplish this, Murata has stressed the idea that the studio belongs to the employees and that while producing anime is its goal, having fun is not mutually exclusive from achieving that goal. Murata is optimistic that Maho can bring about a change where this is the usual occurrence.