VMware is buying Bitnami, a hot developer startup that raised almost no venture capital investment, to boost its cloud strategy

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VMware buys Bitnami, which boosts the software giant's multi-cloud strategy. The startup's founders realized that the bootstrap path was risky.

But"we realized that, if we wanted to continue to grow, we would have to raise money, as building an enterprise salesforce is not easy to do when you are bootstrapped," they wrote."This was a decision we didn't take lightly, but not raising money had its own risks, including potentially missing a window of opportunity in the industry."

Software application packages are key to this effort, said Wedbush analyst Dan Ives, who called Bitnami a"small but well-respected player in the space among customers and partners." Referring to VMware CEO Pat Gelsinger, he added:"VMware is in a position of strength in the cloud and this deal is another feather in the cap for Gelsinger & Co. This will further court developers and customers which is the name of the game for VMware going forward."

 

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