Manny Pangilinan’s media firm jumpstarts FM radio business

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Television Industry Noticias

GMA Network,Media Industry,TV5

Meantime, House Speaker Romualdez's Prime Media Collective Corporation (PCMC), which operates Radyo 630 AM station, now has an FM sister station via 92.3 FM after buying the radio assets of Pangilinan's Nation Broadcasting

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In an inteview with Rappler on Saturday, November 10, Cherry Bayle, operations manager of Nation Broadcasting Corporation, said Pangilinan continues to give his full support to the Kapatid network TV5, as well as the new FM station of NBC, True FM 105.9. NBC is a subsidiary of media conglomerate MediaQuest Holdings.

In a press conference at Ynares Center in Antipolo City on Saturday, the Kapatid network introduced some of the personalities in True Network: Senator Raffy Tulfo; ex-Kapamilyas-turned-Radyo5 program hosts Ted Failon, Czarina “DJ Chacha” Balba, Brother Jun “Dr. Love” Banaag; Laila “Chikadora” Pangilinan; Arnold Rei “Kuya Poy” dela Cruz; TV5 news personalities Cheryl Cosim, Maricel Halili, Lourd de Veyra; former CNN anchor Ruth Cabal; DJ Ana Ramsey; and celebrity talk show host Cristy Fermin.

The radio shows are uploaded as podcasts, such as Banaag’s advice show, “Dr. Love,” and Lourd de Veyra’s “Sana Lourd.” Bayle said NBC was able to improve the ratings of 92.3 FM from being the number 20 radio station four years ago to one of the top 5 radio stations in the Philippines before the sale to the Romualdez media group.

As of end of 2023, Pangilinan’s Kapatid network was the second most-watched TV station next to GMA, the Philippines’ leading broadcast empire. Based on Nielsen Television Audience Measurement, in 2023, GMA’s audience share in urban-national was 45.2% while GMA 7’s sister channel GTV had an audience share of 10.5% for a commanding 55% audience share in urban-national.due to its dominant position, TV5 continues to be hobbled by losses since Pangilinan acquired the station in 2010.

 

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