The Business Blueprint Behind Social Media's Rising Stars

When a creator's audience grows by a million followers every month, it becomes impossible for the industry to ignore. That was the reality for fitness creator Leana Deeb, whose meteoric rise presented both unprecedented opportunities and daunting challenges. Her story and GCA, the management team that helped her navigate it, illustrates how the creator economy is maturing beyond viral content into serious business empire building.Creators deserve better.

This infrastructure includes a team of 15-18 people working on her fitness app, a full-time videographer, a long-form editor, and various other support staff. The evolution from creator to entrepreneur requires significant adaptation, as Deeb notes:"It was probably the hardest thing, transitioning from a creator to an entrepreneur."

This patience paid off with authentic partnerships, including a successful ambassadorship with GymShark that later evolved into a groundbreaking modesty collection, reflecting her personal journey with modest fashion."It's not just women of the Islamic faith that want these modest options. It's women that just want coverage in general," Deeb explains about the collection's broader appeal.

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