Greek luxury lifestyle brand Zeus+Dione is set for growth in the new year following a strategic investment from private equity fund Halcyon Equity Partners.
“With the decline of the luxury industry, it is the time to invest in a more physical way,” added Kolotoura. Customers will seek out brands with roots that can tell the story of how and where an item was made, she predicted. The Zeus+Dione products are made in the country, and the “vast majority” of textiles are sourced within Greece as well, they added.
The company has supported the reopening of closed factories in the northern part of Greece. “This has had a huge social impact,” Bathianaki said of local employment. “Consumers need to know, and we will make sure that all of this footprint and all the impact that the company has made will be communicated, because it is important.”Zeus+Dione staged its first runway show last year to celebrate its 10th anniversary. “That was like a catalyst,” Kolotoura said.
She was a Zeus+Dione client before she first contacted Kolotoura in 2023 and added that the company has a profitable financial foundation, with corporate transparency and governance at its core, and thus is well prepared for growth.The brand currently has a flagship in Athens, as well as boutiques inside two of the Four Seasons hotels in the Greek capital, and is available at 230 points of sale worldwide.