ANTI-TRUST watchdog Philippine Competition Commission has approved the acquisition by Natura Cosméticos S.A. of Avon Products Inc. , marking the merger of two of the world’s popular beauty and personal care brands with presence and following in the Philippines.
In a ruling issued on September 12, the commission said the takeover by Natura of Avon does not result in substantial lessening of competition in the beauty and personal care products market mainly because Natura and Avon do not compete in the same market. The PCC also noted the parties have different modalities for distribution of their products and manifested to the commission they will retain their current distribution business models after the buyout.
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