Business Insider/Jessica Tyler
Although she was unable to share data about the expansion's success with Business Insider, given the venture's newness the partnership seems to be driving a "meaningful increase" in Walgreen's total beauty sales, according to Birchbox representatives. Both Wedelin and Beauchamp shared their advice for other founders looking to stay relevant or pivot their business to greater success.First, Werdelin said, it's important to see your business as being built not like a forest, but like a set of trees. In other words, you shouldn't just stop when you've made one good product; be versatile and think about how else you can offer value to the people you serve.
"Keep the goal simple and big," she said. "Think about your unique point of view. What is your vision? Why does this business need to exist? What is the value to the customer?"For both Beauchamp and Wedelin, success came from piloting new ideas and testing them before they went live. As Werdelin noted, you can't know what you need unless you're testing a lot of ideas and gathering data about how well those ideas work.
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