Ancestry CEO Margo Georgiadis on launch of Health DNA tests - Business Insider

Why Ancestry's working with doctors

"For a long time, I think the company was very focused on how do we make sure that anything that we're doing is truly actionable for consumers," GeorgiadisShe said that right now, consumer genetic health testing is report-driven. Once a person gets the report, it's often unclear what to do with the information.

To see where Ancestry could be different, Georgiadis hosted a barbecue in the backyard of her Palo Alto home early on in her tenure as CEO, inviting doctors from various medical specialties. The doctors filled her in about the concerns they had about consumer genetics tests and told her what they'd like to see instead.

It also meant AncestryHealth would have to provide a clinical-grade test that could be used by doctors. Here's what Ancestry's health reports will look like.To order an AncestryHealth test, Ancestry will link consumers up with a doctor via the company. Next, the user will fill in information about their family health history that users can bring to their doctor.

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