The company was founded by twin sisters Julie and Sali Stevanja in 2012, and quickly grew into a multi-millionaire business.
But administrator AS Advisory has been appointed to take the wheel after it went into receivership on Wednesday.The website, which sells activewear and health products, is still operating as normal, and its Instagram account has made no mention of the receivership.Julie Stevanja founded Stylerunner after discovering a market niche for activewear.
"In 2012, Stylerunner founder Julie Stevanja was based in London working for a tech start-up and attending Bikram yoga five times a week. "Although living in one of the most fashionable cities in the world, it was here that she found that she wasn't able to find a big enough selection of stylish activewear to meet her needs."