DTC brands bypassing ad agencies and working with production companies - Business Insider

. They say working directly with these companies lets them maintain creative control.

Bruce Henderson, chief creative officer at SmileDirectClub, echoed that sentiment. The company has its own creative team but uses production companies like Improv Everywhere on a project basis. Moving Image & Content, which has clients including Birdies and Èsika, says it provides services like helping clients identify their audience and match their messages to the audience across marketing channels.

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