Fear is big business: This store sells protection from fires, earthquakes, shooters and more

power plant, which was severely damaged in 2011 by a magnitude 9 earthquake and subsequent tsunami.

“I don’t want anyone else knowing how many supplies we have,” said a U.S. Navy veteran who would identify himself only as Joe. “I’m not doing this to save everyone in the neighborhood.” Edelstein’s father and grandfather both ran traditional hardware stores, making his survival products store a kind of third-generation affair.

“First panic sets in, and then they want to buy everything and anything that’s available. That’s exactly what happened after we had the 7.1 earthquake on July 5th in the Ridgecrest area of California,” Edelstein said. “We’ve been able to train thousands of people through the store to be better prepared before the next disaster,” Edelstein said. “It’s not a sales pitch. It’s informative, using past disasters and examples of different things that have happened to give people ideas of how to prepare themselves for an earthquake, or fire or whatever the case may be.”

There's a difference between fears and preparedness.

What about STDs?

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Fuente: CNBC - 🏆 12. / 72 Leer más »