The battle for Europe's stock traders has stepped up a notch after Robinhood's UK challenger, Freetrade, secured $15 million in a fundraise.The Series A round sees investors Draper Esprit topping up the £3.8 million Freetrade raised through crowdfunding earlier this year with an additional $7.5 million.
"We took the view that this isn't a 'winner takes all' market, the opportunity to get millennials to save and invest more is huge," a Draper Esprit spokesperson told Business Insider. "Most importantly, we felt their mission was totally aligned with our own—as a listed VC we are also on a mission to open up investment into tech to the general public."
The company's latest innovation is to offer UK users access to "fractional" or parts of individual shares in European companies, something which is available for US companies, which Freetrade claims is a first.
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