$11 per user, for example. And Chime's interchange-based revenue model through its debit card places it at the whim of customers' swiping habits, making it imperative for Chime to prioritize a variety of revenue-generating features. to be on the road to profitability — expecting nearly $300 million in revenue by the end of 2019 — and adding more perks that encourage more account activity could help it get there faster. Despite being one of the largest US neobanks — with 6.
6 million, indicating that most of its customers aren't using Chime as their primary account. to roll out a credit card in the first half of 2020 and personal loans and investment services in the more distant future. These new products could drive revenue, encourage account activity, and give Chime additional opportunities to get greater value out of customers it can cross-sell them to, helping the neobank's profitability prospects in the long run.
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