, have all indicated that Apple has a more affordable iPhone in its pipeline. The phone is expected to be priced at $400, making it a little more than half the price of the $700 iPhone 11.
If these reports turn out to be true, it sounds like the iPhone would be positioned similarly as the iPhone SE. That phone, which was also priced at $400 and launched in 2016, offered some of the features of Apple's newest iPhone at the time — the iPhone 6S — but at a cheaper price in a more compact design. For example, it had a 12-megapixel camera that supported Live Photos and the same processor as the iPhone 6S, but with the design of the iPhone 5S.
The new low-cost iPhone, based on the reports we've seen so far, is shaping up to be the 2020 edition of that phone, which is to say it'll have the same design as one of Apple's older iPhones , but with the processing power of its newest devices. It's expected to be released in the first half of 2020, although it's unclear whether the ramifications of the coronavirus outbreak will have delayed Apple's production.
Such a device could broaden the iPhone's audience, giving Apple a way to target those in the window of an upgrade opportunity that don't want to spend much and may not need features like a borderless screen and facial recognition, but still want an iPhone that feels fast and new. It's essentially the same audience Apple is likely targeting with the iPhone 8 and 8 Plus, which it launched in 2017 alongside the iPhone X, and still sells starting at $450.
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Source: BusinessInsider - 🏆 729. / 51 Read more »
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Source: BusinessInsider - 🏆 729. / 51 Read more »