Amex is tweaking rewards to accommodate changes in shopping habits amid the pandemic - Business Insider

But as the pandemic changes day-to-day life, popular categories that once garnered high spend, like travel, are nonstarters.

For issuers, these changes, and an overall decline in consumer spending, are already Emphasizing categories that are seeing growth, like grocery, while providing relief offerings or extensions on bonuses that build goodwill, could help providers maintain consumer loyalty, garner a larger share of consumers' muted spending to maintain annual billing growth, or ease consumer fears about taking on increased debt right now — even though these efforts might also increase rewards redemption and,...

Not likely.

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