"After significant price increases in most markets throughout 2019, we never expected much pricing activity for Netflix in 2020. Now add to that COVID-19," Todd Juenger of Bernstein wrote in a note April 8.
He continued: "This could, however, set up 2021 very nicely for Netflix pricing, depending on the macro- economic recovery path. The increased engagement and appreciation for Netflix that a growing number of consumers will experience in 2020 could make it that much easier for Netflix to successfully pass through pricing increases in 2021."Jeff Lowe with wife Lauren Dropla at the zoo in Oklahoma in 2017.
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