beat Wall Street expectations, its ad business showed sluggish year-on-year growth as the quarter was partly-devoured by COVID-19.
In 2019, 84% of Google's revenue came from its ad business, so it's no wonder that analysts are all looking to the company as something of a bellwether for the larger market. So long as people are searching for things like health information, and less for things they want to buy or places they want to go on vacation, Google's ad business will suffer for it. Search advertising revenue in the last few weeks of March was down by more than ten percentage points from the year earlier period, according to the company.
Google CFO Ruth Porat said that there had been an interesting divergence between YouTube's advertising streams. Its direct response advertising, which compels users to take an immediate action like clicking a website had substantial growth "throughout the entire quarter," according to Porat.when it reported Q1 stronger-than-expected Q1 revenue
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Malaysia Malaysia Latest News, Malaysia Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Google is extending its identity verification program - Business InsiderGoogle's extended verification policy will likely have a positive impact on the digital advertising industry, as it should deter malicious actors
Source: BusinessInsider - 🏆 729. / 51 Read more »
Live: Here come Google and Alphabet's Q1 earnings - Business InsiderAlphabet is set to announce its Q1 2020 earnings, and all eyes are on how much damage the pandemic is doing to its ad business.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Worsening economic conditions could mean Google Cloud has more acquisition opportunities - Business InsiderThe coronavirus allows Google Cloud to double down on its acquisition strategy as late-stage startups are vulnerable to worsening economic conditions.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Google reveals plans to cut costs in the coming months - Business InsiderGoogle has reported sluggish revenue growth due to the effects of the pandemic. Here's how it plans to cut costs this year. SAI With a quarter billion bonus for the CEO of Alphabet? I think they are hypocrites. Cut some of the bonus and keep the employees. It is common sense I guess...
Source: BusinessInsider - 🏆 729. / 51 Read more »
Google kills experimental social network Shoelace less than a year after launch - Business InsiderGoogle is killing its experimental social network Shoelace less than a year after it launched because of the coronavirus Shoelace had coronavirus ? 😕 We are capable of making friends ourselves. Just walk up to anyone and say hello.
Source: BusinessInsider - 🏆 729. / 51 Read more »
How Google got too big to shrink - Business InsiderThis week in Trending we take a look at Google's efforts to cut costs amid the economic slowdown, and we reveal the results of BI's first VC panel.
Source: BusinessInsider - 🏆 729. / 51 Read more »