In a statement to Business Insider, Reebok confirmed it would end its CrossFit partnership, which positioned the footwear and athleticwear company as a title sponsor for the CrossFit Games after its remaining contractual obligations end in 2020.
"Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ," Reebok said in a statement. "We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community."
Other CrossFit affiliates expressed disappointment with Glassman's tweet. Some, like CrossFit Magnus and Petworth Fitness, announced they would be ending their affiliations with the fitness company.
Total over reaction to an insensitive post.
I was thinking how could crossfit get anymore expensive and white person exclusive. Oh I know let’s dismantle the central organization, compartmentalize every gym so then Gatorade can chill out and the battle of big corporations over hyponatremia
YouBoutToLoseYoJob
We’ve all lost our damn minds.
Moral of the story: If you are a CEO, or an actor, or an athlete, or basically anyone who isn’t in living in a box don’t go online, don’t send an email, and don’t talk... to people.
CrossFit is overrated - bunch of ppl that love themselves for attempting to ‘kind-of’ workout. Don’t they let ppl know about it on social media EVERYTIME they go. Glad to see the back of the ‘CrossFit’ name just go to a normal gym, work out and don’t post everywhere.
Aren't business and politics different spheres? Apparently not.
me encantará saber qué piensa mi amigo MiltonVV
Cross fcuk
The fact that people followed this CrossFit crap in the first place blows my mind. This guy found a way to trademark working out and you idiots fell for it.
Why responding so soon with disaffiliate? Isn’t it worth waiting for the resignation of Glassmann ?
Bye bye bye
CrossFit is a company? Well fuck me, I thought it was just an exercise style. Fuck that guy.
This George Floyd. Interesting date
LakersForDays Good
CEOs shouldn't EVER be allowed to tweet once their companies hit a certain value
Beyond insensitive. Way beyond.
Hit em where it hurts!!
Ouch.
Grindr u gonna ban masc muscle gay profiles that advertise CrossFit?
Well he got it coming
Are we lacking humor?
Farewell CrossFit....
Lol
Check out campGladiator ! Just saying!
Hey call the spade a spade. Not insensitive but racist. This kind of renaming bs is part of the systemic racism you continue if you don’t. callracismracism BlackLivesMatter
Best way to screw up yourself
Looks like CrossFitCEO just lost CrossFit.
kelseasgr8 Serious case of foot in ass
I need to start companies social media etiquette. My first 2 clients : 1. elonmusk and Tesla 2. CrossFit
'insensitive' is the word you went with? Because something being jist distasteful isn't enough to cancel partnerships. What he said was gross.
The market speaks!
Crossfit was a brand?! I thought it was like a training regiment. Now I just hate it even more. Imagine if Tai Chi or Taekwondo had a CEO.
💯
It’s a racist comment. Not an “insensitive” comment.
tjrechy I wonder what a certain friend of ours gf has to think about this...
bigbro8605 uh oh 😳
That was bad.
Those CEOs and ppl with power should be taken their social media away while they are in that position.......
RameyRants
Thank god. Crossfit was shit anyway
unbelievable that he would post such a thing... maybe it's a marketing gimmick from him 🤷🏼♂️
Time to do some INSANITY or Hip Hop Abs again lol.
Not surprising
suzthemoment CEO Greg Glassman is the insensitive jerk who now stands to lose millions if not all. Oh well....
Crossfitters are psychos anyways so good riddance
CANCEL-19
I mean we already knew cross fit people were douchebags
Why, crossfitceo?🤔 You’re entitled time your opinion, but read the room, bro.
Uber sensitive “woke” bs strikes again
SamSykesSwears Another moron ceo.
SamSykesSwears Trickle down assholeconomics
Should we even talk about the association of CrossFit with the rise of white.....nah, never mind 😒
Jesus Christ, let's all cancel the world because of: raaaaayyyyycccciiisssmm Idiots being played by deep state elites.....keep on race man, look over here not there....
People are starting to show their true colors! This isn't anything new!
So how’s everything doing is what you ask me but don’t understand what going on in my life -
crossfit
There’s a CEO for working out in foreclosed garages?
Not insensitive - RACIST. Fix the headline.
A horrible exercise anyway
wlfrdtrrs
How to destroy a brand in a second
He's been racist
babwain
Who could’ve imagined that the CEO of CrossFit is a dick? 😏
Play stupid games, win stupid prizes!
I understand the disappointment. But Crossfit saved my life. It saddens me to see the destruction of a brand because of a single tweet, but this is the world we live in now. CrossFitCEO should have been coached better.
Not just the racist tweet, but also a leaked internal letter that further shows his true colors:
hmmmm
So is this reebok pulling out of ALL CF stuff? I love CrossFit but - Reebok you legends
The brand will be sold to a private equity firm and leveraged to its fullest extent.
This is funny because people who patronize Cross Fit will outlive those who think morbid obesity - except Trump's - is OK. Not only not shame-worthy, but to be celebrated.
DeepInTheHills This is how change for the better happens ....
So it’s back to Tai Bo?
BWDAVE
'Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,' Reebok said What's done in the dark, can't be stopped. When it's brought into the light, respond like Rebook:
This is what happens when jokes cross the line , go to far & to the wrong person at the wrong time
We vote with our money too 💵
flint crossfit just cancelled
Bankruptcy of character and respect for a man was just murdered by police !
You can leave CrossFit? It’s not like Scientology?
Her arms look like legs!
Good fuck CrossFit BS CrossFitCEO
But what’s going to happen to instagram Twitter Facebook if people can’t constantly post pics of themselves doing crossfit?
You've good articles but too many broken links.
As they should 👏🏼
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