For the networks, having one standard processing hub online is similar to what already exists in-store, where multiple cards can be accepted on one physical point-of-sale.
"Merchants want to keep it simple," said Amex's Robinson. "They don't want to have their webpage cluttered with lots of different solutions. If we can have one industry-wide solution that provides clarity for the merchant, but also simplicity for the consumer, then that's what EMVCo is striving to do."Contactless cards have arrived in the US, and networks are betting on transit to drive adoption. We asked execs at Mastercard, Amex, and Visa why it took so long.
"We are not tied to a specific ecosystem, to a specific operating system, or to a specific browser. This is designed to work in-app and on any type of browser," said Lambert.With many large online retailers, like Amazon and Walmart, shoppers can create accounts and store their payment and shipping information, leading to a seamless checkout.
And the credit card giants aren't the only ones eyeing a more universal, password-less checkout option. Fast, the startup backed by Stripe, Index Ventures, and Kleiner Perkins, is also building a one-click checkout product.
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