The rule of 3 can help startups make the most out of their pitches - Business Insider

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How founders can use the 'rule of 3' to prepare your pitch and quickly raise vital funding to launch your startup

As institutional venture capital trickles down intoa cloud-based document sharing startup"Pre-seed isn't the new seed," DocSend CEO Russ Heddleston told Business Insider last year. "It's a formalization of the angel round."

"It's the most painful round of funding for a company," Heddleston said. "Every round of funding is easier than your pre-seed."The first thing to realize is that investors don't spend a lot of time reviewing pitch decks.reviewing an entire deck online, which equates to a very short amount of time to make your startup's case.

Of all those, three slides appear to be worth the most your attention: your solution, your product, and your team.

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