BUSINESS MAVERICK: Mobile commerce opens the taps of township bounty

Sometimes it takes an outsider to spot the opportunity. Two years ago, Nederlander Jessica Boonstra opened an online business delivering groceries into the townships of Hangklip and Imizamo Yethu in Hout Bay.

“We went from a few hundred orders a month, to a few hundred orders a day,” Boonstra says. “We expanded our warehousing, grew the core team from six to 30 and built new systems.” Orders are paid for via EFT or card – no cash. The company is exploring other finance options, but Noble is cautious on this point. “There is a moral and ethical side to this; we want the right partners with the right solutions that work for everyone – not just us.”

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