Indigenous trailblazer in the music industry talks Juno award and virtual COVID-19 concerts

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In 2018, Buffy Sainte-Marie dedicated a Juno award to Elaine Bomberry, a trailblazer who helped create the Indigenous music category for the Junos 26 years ago, giving Indigenous musicians new recognition.

TORONTO -- There’s a story behind Elaine Bomberry’s Juno award -- it was the gift of a lifetime from music legend Buffy Sainte-Marie.

The reason? Bomberry helped create the Indigenous music category for the Junos 26 years ago, giving Indigenous musicians new recognition -- a goal she is still striving towards today. She said it was “exciting” to help create a new section at the Junos for Indigenous artists, but added she was “not really aware of the impact these awards would have.”

Bomberry didn’t just help to create space for Indigenous voices to be recognized at the Junos, Sainte-Marie pointed out. In 2020, she’s continuing to help performers during a pandemic that has hit them hard, co-hosting a virtual concert series with the Toronto Blues Society.

 

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