Like so many Americans, Simonne Mitchelson’s heart hurt as she watched the killing of George Floyd last spring. But her heart broke when her industry, the wineries of California’s Central Coast, largely remained silent even as many other businesses across the country pledged to address racial injustice.
In the interconnected wine world, it took only a bit of kismet to bring all of them together. A few weeks of Zoom meetings produced a plan to bring diversity to the industry they all love and honor to the memory of a man whose death forced them to see the industry with new eyes. Together, they polished, signed and emailed the letter to wineries up and down the Central Coast and posted it to social media in early June. “Your silence is deafening,” they wrote. “The wine industry is one of great power in this country, but has always been out of reach for Black people and people of color.”, an organization in San Luis Obispo that amplifies racial justice issues through social, cultural and artistic events.The response was swift.
Bach, who owns Good Boy Wine and is a friend of the Porters, was inspired as well. Bach and Cameron Porter are white.“There is an obvious lack of diversity in wine,” Bach says. The three winemakers wanted to do more to ensure racial equity in wine and reached out to Khalil Kinsey and Teron Stevenson.Collection, a traveling exploration of the cultural contributions of Black Americans. Stevenson is co-owner of the Friend , a wine bar in Silver Lake, and the Little Friend in Venice.
“The millennial generation wants diversity in everything they do,” says Marcia Jones, whose marketing company,Advertisement
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