Racism Against the AAPI Community Is a Beauty Industry Problem

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'But mostly, I fear that our pain will remain invisible, like it always has, for as long as Asian Americans have dared to exist in the U.S.'

"I definitely feel that the Asian Americans that I surround myself with, I feel such an instant bond. Whether it's my clients or some of the first people who helped start my career like Shay Mitchell, Olivia Munn, Chrissy Teigen. These girls have been in my career since the beginning and I think the bond that we have, it's not like any of my other clients, because I feel like we come from similar backgrounds and just understand the industry norms for Asian Americans.

Kris Aquino is an Filipino businesswoman, actress, and TV personality, dubbed by the Philippines as thesenator Benigno Aquino Jr. and Corazon Aquino, who was the first woman to be President of the PhilippinesIt was not in the schedule at all, but to have had the opportunity to meet her and have lunch with her and to talk about my type of beauty was so disruptive. And I remember at one point she looked at me, she goes, 'You're very tan.

I know I have millions of followers, it doesn't mean that because you don't have that many, you don't talk about that. So if everyone comes together, to raise our voice, that creates awareness.”Ju Rhyu, Founder of Hero Cosmetics“A lot of people just sort of have blinders on. So, they probably don't realize that this kind of silence is actually quite deafening.

I really want [beauty brands] to address imagery. And I say that because the Asian-American aesthetic is quite different. We only have the representation of Asian people looking very from Asia and not so much from Asian-Americans. We look different. Typically our ideals of beauty are different. Our bodies are even different after living here for a while.

 

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